We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate, experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Content Development – Conceptualize and create educational product and solution content for a variety of platforms
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
- Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
- Demand generation – Develop and implement strategies to drive product awareness and demand
- Evangelism – Serve as a company spokesperson and go-to thought leader for the product
- BA / BS with 2 years prior experience in a similar position
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including webinars, trade shows, social media, content marketing, etc.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, including executive management, product development, operations, and sales
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